The More You Connect, The Less You Connect

I love this new campaign from Ogilvy & Mather China.

This campaign is meant toΒ spark conversations about smartphone addiction. “The objective is to get adults to rethink their relationship with screens,” the ECD said. “And to get them to put down their devices when they are with other people; be it their children, their friends or their partners.”

“The people in our lives should get priority over devices.” (source)

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Powerful. A very nice reminder for myself, for all of us, who live a life with some devices. We all know that we won’t be dead if we put our device for a moment, right?πŸ™‚

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